This exhibition was an extensive exhibition of Aboriginal and Torres Strait Islander Contemporary art including: painting, sculpture, photography and video. The marketing brief was to develop a bold and striking style, using a selection of images representative of the collection. The use of the recognisable Indigenous Australian flag colours, branded the exhibition without the viewer needing to read the exhibition title.

The length of the exhibition title caused challenges when designing for different sized advertising collateral, this problem was solved by developing several versions of the branding layout.

Responsibilities

• Concept development
• Layout design
• Liaising with the marketing team
• Pre-press