Shikha Singh needed a brand that was versatile and functional, just as she wanted her label to be. The muted colours are a nod to the tropics, relaxing foliage greens, with a pop of peachy pink to get that life’s a beach resort feel that her clothes inspire.

To inspire the Fijian influences of Shikha’s heritage, I created iconic illustrated elements with a fun hand drawn pattern of tropical leaves that can be used across all marketing collateral which could work as an all over pattern and stand alone elements.

For the logo design, an elegant yet quirky fully customised font, something between a serif and a sans serif, was created, to reflect the the Shikha customer, a gal who can never decide between one or the other and of course need something in between. The logo feels modern and contemporary, and of course always essentially Shikha with a focus on coral, pink and gold to drive the brand vision forwards and complement the photography style.