Porto Vibes


End of summer in Porto —  enjoying the last days of summer with a glass of red wine. This is the atmosphere the collection was created around, in line with the market requirements. 

Prints are key in this collection. Inspired by antique masurian tiles, a coloured tile all-over print was developed, along with placed prints. The look is romantic with decorative folkloristic elements and fashionable frills, it has a clear autumn direction but still works with the summer wardrobe.

The colour palette invites the coming autumn, bordeaux tones were key, which were offset with rose and off-white. Grey melange and dark grey provide the base and light blue denim freshen up this story.

Responsibilities

  • Researching trends for collection
  • Concept development
  • Creating placements for the season
  • Creating pattern repeats for printed styles
  • Creating mood boards and overviews of the collection
  • Creating the lookbook

707 Collection in store.

Collection key styles, patterns and glitter were the focus for this month.

Original artwork and final print on shirt.

Pattern repeat with border and print on skirt.

Jaquard scarf pattern.

Collection 707 Lookbook cover and inside spread.


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